Physician Account Managers

Building Strong Physician Relations Networks

Account Managers build valuable referral networks to drive sustainable operational growth.
Account Managers educate, market, and communicate to connect their organization with the healthcare community.


Top 5 Functions of an Account Manager and how they facilitate these roles.

1. Build Trust with Referring Physicians

  • Be responsive
  • Provide useful info
  • Ask for feedback
  • Serve as a resource
  • Be the voice of the physician
  • Connect the entire office
  • Ease referral process
  • Be genuine

2. Promote Institutional Uniqueness

  • Understand competition
  • Highlight clinical advances
  • Connect to leadership
  • Innovate ideas
  • Provide customer service
  • Impact culture
  • Highlight satisfaction
  • Showcase community

3. Develop New Business Relationships

  • Develop public relations
  • Promote satisfaction
  • Distribute research
  • Identify recognitions
  • Target value propositions
  • Create accessibility
  • Market practices
  • Develop introductions

4. Postition Physicians as Experts

  • Develop public relations
  • Promote satisfaction
  • Distribute research
  • Identify recognitions
  • Target value propositions
  • Create accessibility
  • Market practices
  • Develop introductions

5. Bridge Referring Physicians and Institutions

  • Facilitate access
  • Address needs of parties
  • Understand threats
  • Provide single point of contact
  • Share trends
  • Eliminate barriers
  • Advocate for physicians
  • Coordinate with staff
Strengthening Reputations in the Community


Account Managers play an important role in the healthcare community. By participating in local events, streamlining communications, and maintaining open communication practices, Account Managers are able to build a positive reputation for the institution.


Our Account Managers

Sales area map

Kaitlyn Foley

860.462.2403
Email

Northwest Region
East of the River

Melissa Sullivan

860.670.0611
Email

Hartford Region

Charlene West

860.937.8422
Email

East Region

Melissa Curtis

203.974.2713
Email

Central Region

Zoey Haddick

774.254.0573
Email

Fairfield County

Susan Lanza

Susan Lanza

203.314.5325
Email

Greater New Haven/PACT

Statewide

Melinda Plourde

860.937.8445
Email

Cancer Institute

Bill LaBruna

860.560.3536
Email

Rehabilitation Network

Tom Meggers

Vice President of Sales & Business Development

860.559.7978860.696.8146 office
Email