Rebecca Stewart

Vice President of Content Strategy
Hartford HealthCare

Rebecca Stewart is the Vice President of Content Strategy at Hartford HealthCare. In this role, she oversees the healthcare system’s content marketing initiatives, strategy and execution with a focus on thought leadership, storytelling, content development, media relations, special events and social media.

She and her team work to highlight the human story and the people who set Hartford HealthCare apart- helping to bring the Hartford HealthCare brand to life in the public eye. Rebecca is an award-winning, high-energy marketing executive who has been pivotal in transforming the marketing approach of Hartford HealthCare with the tremendously successful content-first approach. Hartford HealthCare’s content strategy is best-in-class, recognized across the country for what it has pioneered. Over the last decade, Hartford HealthCare created a content distribution model that brings the Hartford HealthCare story to life across the state- and the data and research support this. No system is better known in the community, for doing more for the community than Hartford HealthCare. She is a frequent speaker at national conferences where her presentations: “The Content Revolution” and “Storytelling with a Strategy” have been highlighted as keynote presentations.

Rebecca and her team have won several "Content Marketing Institute" Awards which recognize how sharing content across multiple platforms has helped to create new formats to brand awareness, community and colleague engagement, as well as patient volume. Most recently, she and her team won the coveted “Emmy Award” for documentary style productions that highlight key issues like Hartford HealthCare’s response to COVID response and addressing gun violence.

Rebecca came to the health care field after a decade as a leading journalist in both print and broadcast newsrooms. Rebecca earned her Master’s Degree from the Medill School of Journalism at Northwestern University and her Bachelor’s degree from the University of Pennsylvania, where she graduated Magna Cum Laude.

About Hartford HealthCare
With more than 41,000 colleagues, Hartford HealthCare’s unified culture enhances access, affordability, equity and excellence. Its care-delivery system — with nearly 500 locations serving 185 towns and cities — includes two tertiary-level teaching hospitals, an acute-care community teaching hospital, an acute-care hospital and trauma center, three community hospitals, a behavioral health network, a multispecialty physician group, a clinical care organization, a regional home care system, an array of senior care services, a mobile neighborhood health program and a comprehensive physical therapy and rehabilitation network. On average, Hartford HealthCare touches more than 23,000 lives every single day. The unique, system-wide Institute Model offers a unified high standard of care in crucial specialties at hospital and ambulatory sites across Connecticut offering unparalleled expertise at the most affordable cost.

The institutes include: Ayer Neuroscience, Behavioral Health, Cancer, Digestive Health, Heart and Vascular, Orthopedics and Tallwood Urology & Kidney. Visit Hartford HealthCare at www.HartfordHealthCare.org and stay connected through newsletters and social media.